Order Matic Retro-Fits Taco Bell® Drive-Thru for Premium Performance
Taco Bell® the popular Tex-Mex fast food chain of the YUM! brands finished as an overall top performer, according to the America¹s Best Drive Thru- 2009 Drive-Thru Performance Study conducted by QSR® Magazine,. The performance study measured speed, traffic, payment, accuracy, communication, menu-board, and friendly service.
While Taco Bell has experienced premium performance from their drive-thru for years, there was a time when they weren’t even invited to the awards ceremony.
“Yo Quiero” Order-Matic
In the early 2000’s, YUM! Brands approached Order-Matic to take part in the retro-fit of Taco Bell drive-thru locations across the nation. Taco Bell’s current drive-thru system was dated and lacking the graphic versatility and aesthetic allure that many of their competitors were successfully adopting for their drive-thru systems.
Taco Bell needed its entire drive-thru system retro-fitted in order to meet the evolving graphical marketing strategies of a competitive fast food market.
Order-Matic Thinks “Outside the Bun”
Order-Matic immediately began producing a custom-designed drive-thru housing for Taco Bell at their locations across the nation. To date, Order-Matic has completed nearly 450 drive-thru housings throughout the Taco Bell franchise, offering a clean, sleek look that ties in with the retro-fit of the store.
The new, retro-fit housing also transformed Taco Bell’s drive-thru into a premium and professional presentation of their menu that was easily accessible for convenient, evolving, graphical marketing capabilities.
“Thank You, Please Come Again”
In their ongoing relationship, Order-Matic continues to build and ship drive-thru housing systems for new and current Taco Bell locations on a weekly basis as YUM! Brands expands the Taco Bell franchise every year.